5 Prospecting Ideas to Test Now and in 2018
- Purchase the customer list from a competitor (or company in your niche) that recently went out of business. One of my clients did that earlier this year and we’ve seen a tremendous ROI from this approach.
- Partner with Pandora radio to create a look-alike audience for prospecting by sending them hashed (encrypted) emails. Numerous companies are already doing this including a financial services company, Fabletics, and Propel electrolyte water.
- Remember Groupon? It’s time to give it another look if it’s getting harder and more expensive to acquire new customers. The key is to run the numbers first and design a promotion that will come very close to meeting your acquisition guidelines. Pick a product with a high profit margin and choose a core item.
- Test digital advertising with Bazaarvoice Advertising. They can serve up ads targeting shoppers who are actively looking at product in your category.
- Consider sponsoring a podcast or an XM radio show that aligns with your brand.