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About our catalog consulting agency...
Hansel Group Marketing is a direct marketing agency serving the mail
order catalog industry. Launched in 1997 by Tanya Hansel, a
catalog veteran of 17 years, Hansel Group Marketing offers catalog
marketing, direct mail marketing, email marketing, direct response
consulting, catalog response analysis, marketing strategy, circulation
planning, and catalog consulting services.
We
are a small boutique catalog agency with a desire to support the direct
mail industry by providing affordable catalog marketing solutions that
help catalogers grow their business. We are enthusiastic about
our catalog consulting projects and are rewarded by the results we
achieve. Clients love the increase in revenue, our attention to
detail, and the confidence in knowing that their catalog is in good
hands.
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Examples of the types of catalogs we handle... |
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Hansel Group Marketing has circulation planning and catalog marketing
analysis experience in the following types of catalogs:
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Women's apparel
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Women's accessories
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Fitness/yoga
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Gift and stationery
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Bed and bath
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Food catalogs
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NFL licensed sportswear
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Golf accessories and components
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NBA, NHL, and MLB merchandise
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Men's apparel
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Home furnishings
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Home fragrancing
products
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Wine services
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Dancewear and
gymnastics
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Metal products
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About the founder...
 Tanya Hansel spent seven years at Neiman Marcus working in both the retail
and mail order divisions. As the senior circulation manager, she was
responsible for planning, executing, and managing the catalog mailings
(both domestic and international) including the legendary Christmas Book.
She spent the next three years at Athletic Supply, a licensed sports apparel
cataloger, playing a key role in planning the marketing strategy and aiding
in the launch of a new golf catalog title. Athletic Supply was later
sold to Genesis Direct.
For the past 14 years, she has served as president and owner of Hansel
Group Marketing. Her achievements include revenue-generating
strategies that netted one client an additional $1 million in sales, and
customer acquisition tactics that propelled another client to the #20
spot on Catalog Success's list of Top 200 Catalogs (based on house file
growth).
Tanya has been a featured catalog consultant in several articles
published by Multichannel Merchant and Luxury Daily.
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Want to learn more?
For more information about our catalog direct mail marketing consulting services,
please contact us for a free, no-obligation initial consultation.
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Hansel Group Marketing
8307 Lofty Lane
Round Rock, Texas 78681
TEL: (512) 288-2742
FAX: (512) 535-5085
info@hanselgroup.com
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Hansel Group Marketing © 2012
 (512)
288-2742
info@hanselgroup.com
Catalog Consulting - Marketing Analysis - Circulation Planning - Customer
Acquisition
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