Email Campaigns

We take an analytical approach to running email campaigns by using classic direct marketing techniques designed to maximize open and click-through rates.

Email campaign development includes promotion planning, file segmentation, and testing.  Customer contact strategy is coordinated with the catalog or retail mailings in order to enhance and maximize results.

• Plan annual email campaign schedule and coordinate with catalog drops and retail events to maximize impact on response
• Segment email house file based on campaign objectives
• Test email tracking links
• Execute and evaluate email blast results