Catalog Marketing Services

Hansel Group Marketing offers circulation management and catalog marketing analysis services designed to reduce costs and improve the productivity and profitability of your catalog business. 

• Set up customer acquisition programs designed to grow the house file in a cost-effective manner
• List rental recommendations and order placement
• Co-op database assistance
• Effective customer retention tactics designed to encourage additional orders from your best customers
• Strategies for successful customer reactivation programs aimed at converting your inactive shoppers into valuable, revenue-generating buyers
• Plan, implement and evaluate catalog test and control groups devised to maximize sales and increase response
• Calculate lifetime value and determine most effective use of marketing budget
• Review multi channel contact strategy and recommend best practices
• Identify additional sales opportunities using programs such as blow-ins, bounce backs, and package inserts
• ROI analysis of all direct marketing and advertising efforts
• Research/evaluate Google key words to improve web site traffic