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Catalog success stories:
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Introduced an effective customer reactivation program for an established Texas-based
cataloger that resulted in a 42% increase in both catalog response and revenue
per book.
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Our catalog circulation strategies helped a women's fitness apparel client achieve
a top 20 ranking in Catalog Success's February 2003 edition profiling
the Top 200 Catalogs.
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Grew one client's 12 month house file by 59% during the first year of
catalog consulting. New customers acquired were projected to generate $500,000
in additional revenue the following year.
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Recommended and implemented changes to one catalog client's outsourced call
center operations that resulted in a significant improvement in the
source code capture rate. The ability to effectively track catalog sales meant
marketing decisions could be made based on results and not speculations.
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Set up a customer acquisition program targeting inquiries and rental
lists that lifted catalog response rates by more than 20% for a major multi
channel golf retailer.
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About our clients... |
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We have worked with a diverse group of catalog companies. All have benefited
from our fresh ideas and common-sense approach (as evidenced by the
success stories to the left).
Whether you need our assistance on a
onetime basis or look to us for your long term needs, Hansel Group Marketing
has the experience you can count on.
We deliver cost effective
and innovative solutions to your problems. Let us become your
trusted business partner today!
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Home | About Us |
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Stories | Resources
Hansel Group Marketing © 2007
 (512)
288-2742
info@hanselgroup.com
Catalog Consulting - Marketing Analysis - Circulation Planning - Customer
Acquisition
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