Data Hygiene and Cleansing Overview
Customer data is powerful. Don’t let dirty data cloud your analysis and impact your marketing decisions. Our deduping software standardizes your customer addresses and identifies duplicates allowing you to aggregate customer data for analysis and mail file selection.
Hansel Group Marketing uses USPS® CASS™-certified software to standardize addresses and flag undeliverable records. Merge/purge is used to identify duplicates in a mailing list. Both data hygiene processes could save you thousands of dollars in print and postage expenses alone, depending on the size of your direct marketing campaign.
If you mail catalogs or postcards or other direct mail and are not using merge/purge, call us today for a free consultation. Let us show you how we can reduce expenses and increase profits!