Hansel Group Marketing Inc. was founded in 1997 by Tanya Hansel and provides catalog circulation planning, strategic marketing, and analytical consulting services to Consumer and B2B clients ranging from small start-ups to large companies with over $100 million in annual revenue.
Hansel Group Marketing works with companies on a variety of assignments ranging from short term marketing projects to long term planning and execution of direct mail and catalog campaigns. The majority of our assignments is spent helping companies run their catalog business. Clients often rely on us to serve as their resident data expert too. We support the online, marketing, and merchant teams with insightful data analysis, allowing the IT department to focus on top priorities.
As a consultant, Tanya’s achievements include revenue-generating strategies that netted one client an additional $1 million in sales, and customer acquisition tactics that propelled an apparel client to the #20 spot on Catalog Success’s list of Top 200 Catalogs (based on house file growth).
Prior to forming Hansel Group Marketing, Tanya spent seven years at Neiman Marcus. As the senior circulation manager, she was responsible for planning, executing, and managing the domestic and international catalog mailings. She spent the next three years at Athletic Supply where she played a key role in planning the marketing strategy for the licensed sports apparel cataloger.
Tanya has been a featured catalog consultant in several articles published by Multichannel Merchant, tED Magazine, Internet Retailer, and Luxury Daily. She has a degree in Marketing and International Business from the University of Texas at Austin.