What is data cleaning? Organizations rely on consistent data quality to ensure marketing activities are executed cleanly and interpreted correctly without any biases. Although obtaining clean data from the outset is ideal, there is often a need for dedicated data cleaning procedures to ensure the integrity of the customer data. Data cleaning is the process of identifying and altering incorrect… read more →
Curious about the 2018 outlook for catalogs including catalog page counts, direct mail formats, mailing frequency, and much more? Here is a great report from Daniela Forte at MCM. Hansel Group Marketing is honored to be included in this report! We appreciate the opportunity to share our thoughts on the many important issues facing catalogers today.