Catalog postage rates might increase once again in 2021, even as mailers complain about frequent delays and inconsistent deliveries of catalogs and packages.
USPS Marketing Mail is the classification that is commonly used for mailing catalogs, flyers, postcards, trifolds, small parcels, and other advertising mail. The new 2021 postage rates were recently filed and the postage rate increase will be effective January 24, 2021. Check your January 2021 mail dates and see whether you need to move anything up to avoid paying the… read more →
Direct mail is an effective way to drive existing customers online and acquire new customers. As part of an overall strategic plan, direct mail campaigns delivers high ROI, especially when brands take the time to segment their customer file, run hold-out tests to develop catalog sales attribution rates, and analyze performance. Brands that are new to direct mail often inadvertently… read more →
Here is an update to an earlier post regarding USPS marketing mail (catalog) postage rates for 2020. The following postage rate pdf has more detail regarding new 2020 rates increases. Direct mail postage rates will increase on 1/26/20.
Effective January 26th, 2020, the USPS rates for Marketing Mail will increase by an average of 1.89%. If you mail catalogs, postcards, and other direct mail at the letter rate, the increase will be around 1.96%. But if your catalogs are a larger format and qualify as a flat, then the increase will be even higher – about 3.9%. For… read more →
The 12th Annual National Catalog Forum takes place next month (April 8 – 10) in Washington DC. The event is run by the American Catalog Mailers Association (ACMA) and will host key executives from the ACMA, USPS, the Postal Regulatory Commission, and other government officials to inform members on critical issues such as postage increases, tariffs, remote sales tax legislation,… read more →
The USPS published a preliminary list of marketing promotions for 2019. The print promotions are subject to PRC review but are expected to be approved. If you mail catalogs, make sure you sign up for the promotion and save 2% on your postage! It could be as simple as adding a QR code the the back cover of your catalog.… read more →