The NEMOA fall directXchange catalog conference is coming! Catalog ideas, catalog strategies, circulation planning tactics, catalog case studies, customer prospecting tips, catalog best practices, and more!
A few years ago, we consulted with a new catalog client that mailed up to 250,000 catalogs several times a year. During the on-boarding process, we learned that they were not using RFM (recency, frequency, monetary) to segment their catalog mail file. Unfortunately, this practice made it impossible to evaluate results. In order to manage their contact strategy and optimize… read more →
In a recent blog post Catalog Circulation Best Practices, we mentioned six steps for planning your catalog circulation. If the process seems daunting or you lack the internal resources to get the job done, it might be time to consider hiring a catalog circulation consultant. One benefit to working with a consultant is our exposure to multiple catalog brands. We… read more →