Catalog postage rates might increase once again in 2021, even as mailers complain about frequent delays and inconsistent deliveries of catalogs and packages.
Direct mail is an effective way to drive existing customers online and acquire new customers. As part of an overall strategic plan, direct mail campaigns delivers high ROI, especially when brands take the time to segment their customer file, run hold-out tests to develop catalog sales attribution rates, and analyze performance. Brands that are new to direct mail often inadvertently… read more →
For a long time, companies were dumping huge chunks of their marketing budgets into Facebook and targeted ads. This was a tempting strategy; companies had found great footing on Facebook with groups and pages, getting lots of organic views that were translating into high sales. But Facebook has rapidly changed the playing field, using new algorithms to force companies into… read more →
In catalog marketing strategy and campaigns, planning for profitability is built right in. It’s simple: we let the data drive our decisions and then we use the data to decide. The nature of data is such that, over time, it strengthens and firms up our assumptions even more — or immediately debunks them. Whether you’re planning a catalog mailing campaign, evaluating the… read more →