Curious about the 2018 outlook for catalogs including catalog page counts, direct mail formats, mailing frequency, and much more? Here is a great report from Daniela Forte at MCM. Hansel Group Marketing is honored to be included in this report! We appreciate the opportunity to share our thoughts on the many important issues facing catalogers today.
Whether you have an existing catalog channel for your business or are seeking to start one to complement your e-commerce strategy, developing a plan for circulation is a wise move. We will share some catalog circulation plan best practices that have helped our clients. Six Steps for Catalog Circulation Management What might seem like a daunting task becomes routine with a… read more →