For a long time, companies were dumping huge chunks of their marketing budgets into Facebook and targeted ads. This was a tempting strategy; companies had found great footing on Facebook with groups and pages, getting lots of organic views that were translating into high sales. But Facebook has rapidly changed the playing field, using new algorithms to force companies into… read more →
If you’re planning to use social media or e-commerce to sell your products and services then what you’re selling is just the tip of the iceberg. What you’re actually day-trading on is attention — namely, your consumer’s attention. And it’s more than just mere novelty that captures your customers’ attention. As we’ll see, it takes a unique blend of creativity, personalization and quality — features that… read more →
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