In this world, sometimes the things that look to have no way to co-exist can. It’s almost in the design of life. On a much smaller scale, the discipline of marketing has many different segments. Some work together more easily than others, while others seem to have nothing in common. They are too far apart. Such is the story of… read more →
First there was direct mail. Then the internet came along, which turned direct response marketing upside down. It’s no secret that direct mail and catalog numbers are down – 2016 saw only half as many paper catalogs mailed as in 2007. You may have heard the assertion that digital marketing has eclipsed physical direct mail marketing. While digital marketing has… read more →
Most catalogers and eCommerce companies routinely track basic data to identify their best customers and what they buy. Savvy marketers leverage the data opportunities in their database to identify their most engaged audiences for profitable new opportunities. Do you agree that customers and prospects who phone in, read your email and share it, or engage in your social posts are… read more →
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