Understanding and interpreting data into actionable insights are important in both e-commerce and catalog success. Getting into the data and asking questions is how you uncover new insights and improve your direct mail success and revenue. Segment Your Customers You may have heard the term “segment your customers” but what does it really mean when it comes to your direct… read more →
With the rise of marketing automation and easy reporting templates, marketing leaders have more customer data than ever to track, synthesize and leverage. Instead of drowning in data, focused leaders identify a handful of key metrics that keep them tied to the pulse of their business. Revenue, orders, AOV and item counts per order are all great standard items for… read more →
Merge/purges are an important, yet frequently overlooked, strategic component of catalog marketing. Merge reports can be confusing and many catalogers don’t understand how valuable these reports are. Ask your merge/purge provider to explain their report to you and then make sure you follow these tips to fine-tune your catalog marketing strategy: List priorities — it’s very important to set priorities… read more →
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