Last week I shared a story on Hansel Group Marketing’s LinkedIn page about China’s factory brands and how they plan to diversify. Click link to read. China’s Factory Brands: Clones or Clever Business? Today’s article is a continuation on the outlet theme. Luxury or aspirational brands have discovered that their strategy to be everywhere ultimately cheapened their brand and jeopardized… read more →
Merge/purges are an important, yet frequently overlooked, strategic component of catalog marketing. Merge reports can be confusing and many catalogers don’t understand how valuable these reports are. Ask your merge/purge provider to explain their report to you and then make sure you follow these tips to fine-tune your catalog marketing strategy: List priorities — it’s very important to set priorities… read more →